Description: Branded Lives by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. Publisher Description Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations. The contributors explore the nuances of employee branding from various disciplinary standpoints such as: organization studies, marketing, human resource management and industrial relations. They take a critical perspective on work and organizations and document the lived experience of work and employment under branded conditions. In investigating the extent to which a variety of organizational strategies seek to mould workplace meanings and practices to further build and sustain brand value and the effectiveness of these in terms of employee responses, the authors question whether the attempt to brand workers lives actually enhances or diminishes the meaning and experience of work. Based on in-depth qualitative, ethnographic and case study research this compendium will prove essential for researchers working within the general area of employment studies and specifically on branded employment and work. Students in marketing, human resource management and management as well as HR and marketing practitioners interested in employee branding will also find this book relevant and stimulating.Contributors include: S. Bennett, M. Buchanan-Oliver, J. Cushen, M. Edwards, S. Hurrell, E. Kelan, C. Land, S. Russell, D. Scolarios, M. Simms, V.V. Tarnovskaya, S. Taylor, H. Willmott Author Biography Edited by Matthew J. Brannan, Newcastle University Business School, Elizabeth Parsons, Professor of Marketing, University of Liverpool and Vincenza Priola, Department of People and Organisations, The Open University Business School, UK Details ISBN 0857936220 ISBN-13 9780857936226 Title Branded Lives Author Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola Format Paperback Year 2013 Pages 224 Publisher Edward Elgar Publishing Ltd GE_Item_ID:161710437; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 58.49 USD
Location: Calgary, Alberta
End Time: 2024-11-30T16:09:29.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9780857936226
Book Title: Branded Lives
Number of Pages: 224 Pages
Language: English
Publication Name: Branded Lives : the Production and Consumption of Meaning at Work
Publisher: Elgar Publishing, Incorporated, Edward
Publication Year: 2013
Item Height: 0.5 in
Subject: Labor & Industrial Relations, Human Resources & Personnel Management, Marketing / General, Workplace Culture
Type: Textbook
Item Weight: 12 Oz
Item Length: 9.1 in
Author: Elizabeth Parsons
Subject Area: Political Science, Business & Economics
Item Width: 6.6 in
Format: Trade Paperback
